THE MOST COMPLETE STUDY OF THE FITNESS AND WELL-BEING SEGMENT IN BRAZIL
Access relevant and up-to-date (2024) information, enriched with insights that highlight valuable industry trends and strategies.
+ 1400 RESPONDENTS, BETWEEN 18 AND 85 YEARS OLD
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EDITION 2024
The third edition of Sector Overview Fitness Brasil focuses on an even greater variety of data, covering new segments and providing depth on topics such as consumer behavior, the use of technology in fitness, and the economic impact of the sector. This study is essential for anyone seeking to understand current and future market dynamics.
✦ PREFERRED PHYSICAL ACTIVITIES
✦ USE OF AGGREGATORS
✦ EXERCISE FREQUENCY
✦ PERSONAL SATISFACTION
✦ PERSONAS OF PRACTITIONERS
✦ PRESENCE OF TECHNOLOGY
A REPORT IN 3 PARTS
This edition is organized into three parts, each focusing on a different aspect of the fitness market. This structure allows for a more in-depth and specific analysis of the sector's various components.
🔓 PART 1
Practitioners and non-practitioners of physical activities
It explores the differences and similarities between those who practice physical activities and those who do not, in aspects such as motivations, barriers, and behavior patterns of each group.
🔓 PART 2
Employees of physical activity centers
The second part is dedicated to professionals who work in physical activity centers, focusing on aspects such as job satisfaction, professional qualifications, and employment trends within the sector.
🔓 PART 3
About physical activity centers
Includes gyms, studios and other fitness spaces. This section details operations, business strategies, economic impact, and how these centers are adapting to new market demands.
DEPTH
Dive into detailed, segmented data that offers a complete view of consumer behavior and market trends in the fitness industry.
COLLABORATION
Benefit from valuable insights collected in collaboration with industry-leading companies and renowned research institutions, ensuring accurate, high-quality information.
APPLICABILITY
Use our findings to drive strategic decisions in your business, optimize day-to-day operations and processes, and innovate by offering competitive services and products.
WHAT IS THE SECTORAL OVERVIEW FITNESS BRASIL?
It is a comprehensive study that captures a wide range of data and insights into the fitness market. The third edition is conducted in collaboration with companies in the segment and recognized institutions, adopting rigorous methodologies to ensure the accuracy and relevance of the information.
The results provide crucial support for formulating strategic decisions for all industry participants. Discover vital statistics, explore behaviors and challenges faced by exercisers and non-exercisers, physical activity centers, and the unique opportunities within the segment.
"This study offers a comprehensive view of market trends, consumer behavior, and technological innovations, allowing Matrix Fitness to align its business strategies with the demands and expectations of the Brazilian market."
REGINALDO RECCHIA
Matrix CEO
"I see the Sector Overview Fitness Brasil as a guide to opportunities, which shows the future of our market. This is how Next Fit came about; five years ago, we understood that the market was incomplete without innovative, practical, and accessible technology.
DOUGLAS WALTRICKE
Director of Next Fit
"The fitness market needs information to develop business strategies, and TotalPass understands the value of data. We support the initiative and collaborate to work together to drive business growth."
WILLIAM GERST
Head of TotalPass Fitness Centers
