THE MOST COMPREHENSIVE FITNESS AND WELLNESS REPORT IN BRAZIL
👉 Understand TODAY what will impact your business TOMORROW
The 4th edition of the Sector Overview Fitness Brasil is here to consolidate everything you need to know about the fastest-growing market in the country — with real and up-to-date data (2025), in-depth analyses, and practical insights.
FILL IN THE INFORMATION TO DOWNLOAD THE REPORT
PREENCHA AS INFORMAÇÕES PARA BAIXAR O ESTUDO
WHY DOWNLOAD THIS STUDY?
POR QUE BAIXAR ESTE ESTUDO?
PROFESSIONALS IN THE SECTOR ✦ PHYSICAL ACTIVITY CENTERS ✦ TYPES OF ESTABLISHMENTS ✦ STUDENT ATTENDANCE ✦ OPPORTUNITIES AND CHALLENGES IN THE SECTOR ✦ AGGREGATORS
✦ PROFISSIONAIS DO SETOR ✦ CENTROS DE ATIVIDADE FÍSICA ✦ TIPOS DE ESTABELECIMENTO ✦ ASSIDUIDADE DOS ALUNOS ✦ OPORTUNIDADES E DESAFIOS DO SETOR ✦ AGREGADORES
🔍 Because you need to make decisions without guesswork
In Brazil, there is still a lack of organized, reliable, and easy-to-interpret data for the fitness sector. This report changes that. You will have access to robust material that saves you hours of research.
🏋️♂️ Because the market is more competitive
Giant networks are expanding. New models are emerging. Consumers are becoming increasingly demanding. Those who don't understand their own market will be left behind. This material delivers what truly matters for growth.
💡 Because data, when used well, becomes real opportunities
Growth in educational modalities, behavior by region, student barriers, management challenges, professional pain points… All of this organized, interpreted, and ready to become a strategy.
This edition is organized into chapters, each focusing on a different aspect of the fitness market, allowing for a more in-depth and specific analysis of the various components of the sector.
CHAPTER
🏋️♂️ Practitioners and non-practitioners
A deep dive into behavior: who trains, who doesn't, why, where, how much, and how. Here you understand the motivations, barriers, satisfaction levels, and what truly determines adherence or abandonment. It's the most up-to-date portrait of the fitness consumer in Brazil.
🏋️♂️ Praticantes e
não praticantes
Um mergulho profundo no comportamento: quem treina, quem não treina, por quê, onde, quanto e como. Aqui você entende as motivações, barreiras, níveis de satisfação e o que realmente determina a adesão ou o abandono. É o retrato mais atual do consumidor fitness no Brasil.
CHAPTER
PARTE 2
📌 About physical
activity centers
How gyms, studios, and fitness centers actually work: number of students, employees, revenue, locations, infrastructure, equipment, management, and operational challenges. It's a complete overview of the reality of these establishments that drive the sector.
📌 Sobre centros de atividades físicas
Como academias, estúdios e boxes funcionam na prática: número de alunos, funcionários, faturamento, unidades, estrutura, equipamentos, gestão e desafios operacionais. É um panorama completo da realidade dos estabelecimentos que movimentam o setor.
[NEW] CHAPTER
PARTE 3
🔮 The future of the
fitness market
Here, you'll discover where the market is headed. Growth by region, consumer trends, emerging opportunities, digital behavior, the impact of technologies, insights from major brands, and data showing what will guide the sector in the coming years.
🔮 O futuro do
mercado fitness
Aqui, você descobre para onde o mercado está indo. Crescimento por regiões, tendências de consumo, oportunidades emergentes, comportamento digital, impacto das tecnologias, insights de grandes marcas e dados que mostram o que vai guiar o setor nos próximos anos.
💡 Want to compare this year's data evolution with the 2024 report? Click here to download the previous edition of the study.
HOW DOES THIS REPORT HELP YOU IN PRACTICE?
FOR MANAGERS
AND OWNERS
Gain a clear understanding of student behavior, identify key growth opportunities, and know exactly where to invest to increase revenue, improve retention, and professionalize the management of your space.
PARA GESTORES E PROPRIETÁRIOS
Entenda de forma clara o comportamento dos alunos, identifique as principais oportunidades de crescimento e saiba exatamente onde investir para aumentar faturamento, melhorar retenção e profissionalizar a gestão do seu espaço.
FOR PROFESSIONALS
IN THE SECTOR
Discover which skills are most valued in the market, which qualifications generate the best returns, and where the best job opportunities lie. You'll gain clarity to advance your career, position yourself better, and increase your earning potential.
PARA PROFISSIONAIS DO SETOR
Descubra quais habilidades o mercado mais valoriza, quais capacitações geram melhores retornos e onde estão as melhores oportunidades de atuação. Você ganha clareza para evoluir na carreira, se posicionar melhor e aumentar seu potencial de renda.
FOR STUDENTS AND NEW PROFESSIONALS
Gain a realistic view of the market you're entering: trends, demands, professional profiles, and the fastest-growing areas. An essential guide to choosing your path, preparing better, and starting your career with a competitive edge.
PARA ESTUDANTES E NOVOS PROFISSIONAIS
Tenha uma visão real do mercado em que você vai entrar: tendências, demandas, perfis dos profissionais e áreas que mais crescem. Um guia essencial para escolher seu caminho, se preparar melhor e começar a carreira com vantagem competitiva.
WHAT IS THE SECTOR OVERVIEW FITNESS BRASIL?
The Sector Overview Fitness Brasil is the largest and most comprehensive study on the fitness market in Brazil. Created and conducted by Fitness Brasil, the report brings together in-depth analyses of consumer behavior, professional profiles, the operation of physical activity centers, and market trends.
With a methodology entirely based on official data and information provided by the main sources in the sector, the overview offers a broad, strategic, and up-to-date view of the Brazilian fitness ecosystem.
DOWNLOAD NOW, IT'S FREE!
Access the 4th edition of the Sector Overview Fitness Brasil for free and get your hands on the most comprehensive market report.
